How We Built a Custom Sales Platform for a Solar Company to Improve Operations and Team Performance

Overview

Client:

Apricot Solar

Headquarters:

Las Vegas, NV, USA

Industry:

Solar / Renewable Energy

Project Type:

Internal System / Sales Platform

What We Delivered:

Custom-built internal platform for sales and operations management

THE PROBLEM

Apricot Solar was growing, but their internal systems hadn’t kept up.

The team was relying on a mix of tools and manual processes to manage:

sales reps
customer data
deal tracking
internal workflows

This created:

inefficiencies across the sales process
lack of visibility across operations
time lost to admin and coordination
difficulty scaling the team effectively

They needed a system built specifically for how their business actually operates.

THE SOLUTION

We designed and developed a custom internal platform tailored to Apricot Solar’s workflow.

Instead of forcing their operations into generic tools, we built a system around:

how their sales team works
how deals are managed
how information flows across the business

This allowed everything to be managed in one place.

WHAT WE BUILT

The platform included:

Sales rep management system
Customer and deal tracking dashboard
Workflow management tools
Centralised data system
Custom interface tailored to their processes

The system was designed to be:

simple to use
scalable
aligned with real operational needs

THE OUTCOME

As a result of the new system:

Sales operations became more structured and efficient
The team had better visibility across deals and performance
Manual admin was reduced
The business was better equipped to scale

WHY THIS MATTERS

Many growing businesses reach a point where:

spreadsheets break down
tools don’t integrate properly
teams lose visibility

This project shows how a custom internal system can:

simplify operations
reduce friction
improve performance
support growth

WATCH THE VIDEO TESTIMONIAL:

Let’s talk about what your business needs to build, automate or improve.

Book a discovery call and tell us what you are trying to solve. We will help you think through the best next step, whether that is a custom internal system, automation, a dashboard, a dedicated developer or a full MVP build.